Buch, Englisch, 606 Seiten, Format (B × H): 174 mm x 246 mm
Concepts, Cases and Exercises
Buch, Englisch, 606 Seiten, Format (B × H): 174 mm x 246 mm
ISBN: 978-0-367-67384-0
Verlag: Taylor & Francis Ltd
International Business is a comprehensive and pedagogically rich introduction to the world of doing business and management in an international context. Ideal for audiences new to the subject, the book examines how international business is connected to international development, aspects of international affairs, international accounting, trade metrics, representation of developing countries and emerging technologies. The book explains how international business concepts and realities apply differently across developed and emerging countries, as well as the legacy of colonial impact. It also looks at new trends in international business such as market entry strategies, economic integration and globalization. The book is particularly engaged with the challenges and opportunities presented by disruptive and emerging technologies as well as the effect of public policy on international business and trade.
Chapter topics include: Understanding the Global Business Environment, the Political, Economic and Legal Environment, Culture, Ethics, Foreign Direct Investment, Global Capital Markets, International Operations, and International Marketing.
Pedagogical Features Include:
- Opening Case Studies to provide applied context
- Exercises encouraging readers to solve real international business related problems
- Debate features to help readers to critically engage with the complexities of IB
- In depth Focus boxes zero in on key issues that have the potential to affect IB
- Pedagogical Window boxes add context to theoretical frameworks for better reader understanding.
- Research and Technical Exercises highlight new and emerging technologies
- End of chapter case studies combine information and questions to test student comprehension.
This is an exciting new approach to IB and is suitable for all students coming to international business for the first time.
Zielgruppe
Postgraduate and Undergraduate
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
- Mathematik | Informatik EDV | Informatik Professionelle Anwendung Computersimulation & Modelle, 3-D Graphik
- Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen Betriebliches Rechnungswesen
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen Internationales Rechnungswesen
Weitere Infos & Material
CONTENTS
Dedication
About the Authors
Preface
Acknowledgment
Learning features
Chapters Content
Chapter 1 Understanding the Global Business Environment
Chapter 2 Chapter 2 Political, Economic and Legal Environment
Chapter 3 Cultures: Dimensions And Negotiation Styles
Chapter 4 Ethics Theories Trends and Corporate Social Responsibility
Chapter 5 International Trade: Theoretical Framework
Chapter 6 Market Entry Strategies-Last version
Chapter 7 Economic Integration Realities Opportunities and Trends-Last-Version
Chapter 8 Foreign Direct Investment
Chapter 9 Global Capital Markets, Banking and Foreign Exchange
Chapter 10 International Development: Public Financial Management Reforms And Trade
Chapter 11 Trade Finance
Chapter 12 Strategic Choices For International Operations
Chapter 13 International Marketing
Chapter 14 Global Supply Chain And Logistics
Chapter 15 International Human Resource Management
Chapter 16 Emerging Technologies In International Business
Chapter 17 International Accounting
GLOSSARY
ENDNOTES
CHAPTER SOURCES
INDEX
