The Unicorn Protocol

Digital Health Unicorns, How They Got There and What You Can Learn from Them
1. Auflage 2025
ISBN: 978-1-032-71101-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 228 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 453 g

As a follow-up to the author’s first book, The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work, this book is a series of case studies about digital health Unicorns. The ultimate goal is to further educate digital health startup founders and their teams about what it takes to be successful and have a lasting, positive effect on our healthcare delivery system. Through a series of interviews with Unicorn founders and leaders, the book will synthesize the information and highlight the elements that led to the growth and success of the companies.

Building on the template of Ideate, Build, Launch, and Grow outlined in The Startup Protocol, this book documents the origin story of each Unicorn and then follows it through the process of building their solution, launching the solution, and growing their company to Unicorn status.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Frank, Sally Ann

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Gesundheitswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung

Inhaltsverzeichnis

Chapter 1: Aidoc Chapter 2: Amwell Chapter 3: athenahealth Chapter 4: ConcertAI Chapter 5: DispatchHealth Chapter 6: Element Biosciences Chapter 7: Innovaccer Chapter 8: Lunit Chapter 9: Omada Health Chapter 10: Redox Chapter 11: Recurring Themes and Wisdom

Über Autor(innen)

Sally Ann Frank, WW Lead – Health & Life Sciences Microsoft for Startups

Sally Ann Frank leads the global healthcare and life sciences program for Microsoft for Startups, an organization dedicated to accelerating the development of innovative companies. Through business strategy, planning, go-to-market development, and technical excellence, she enables startups to achieve their revenue and long-term goals.

Additionally, Sally directly mentors healthcare and life sciences founders at all stages of their company’s development to help them thrive and positively impact the global healthcare delivery system. She also works directly with enterprise companies, VCs, accelerators, and other ecosystem players to facilitate connections, learning, and collaboration across the various stakeholders.

Previously, she was part of Microsoft’s IoT Solutions team, helping healthcare and life sciences companies use IoT to improve patient outcomes and operational efficiencies. With more than 25 years in the technology industry, she is focused on business outcomes, helping providers, payers, medical device, pharmaceutical, and life sciences companies use, AI, machine learning, IoT, and other Microsoft technologies to meet the changing demands of the healthcare industry.

She earned an MBA from The George Washington University (Washington, DC), an MS in Systems Management from the University of Southern California, and a BS in Marketing with a minor in Computer Science from Virginia Tech. She is the author of The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work, published by Routledge.

She lives in the Charlotte, NC, metro area with her husband and her seven-pound Chihuahua.