Buch, Englisch, 330 Seiten, Format (B × H): 184 mm x 259 mm, Gewicht: 740 g
Buch, Englisch, 330 Seiten, Format (B × H): 184 mm x 259 mm, Gewicht: 740 g
ISBN: 978-0-7506-7902-2
Verlag: Taylor & Francis Ltd
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
Zielgruppe
Mid- to upper-level undergraduates in HLT
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 The Convention And Meetings Industry; Chapter 2 The Associations, Convention, and Meetings Market; Chapter 3 The Corporate Meetings Market; Chapter 4 The Incentive, Smerf, and Other Markets; Chapter 5 The Role Of Convention Bureaus And Other Destination Marketing Organizations; Chapter 6 Marketing and Advertising Strategies; Chapter 7 Convention Sales Negotiations and Contracts; Chapter 8 Food and Beverage Function Planning; Chapter 9 Meeting Room And Convention Planning; Chapter 10 On-Site Event Planning; Chapter 11 Exhibition and Trade Show Industry Overview; Chapter 12 Industry Trends and Resources;
