Golombisky / Hagen | Show What You Mean | Buch | 978-1-138-85478-9 | www.sack.de

Buch, Englisch, 400 Seiten, Format (B × H): 191 mm x 235 mm

Golombisky / Hagen

Show What You Mean

Visual Literacy for Graphic Design and Mass Communication
1. Auflage 2026
ISBN: 978-1-138-85478-9
Verlag: Taylor & Francis Ltd

Visual Literacy for Graphic Design and Mass Communication

Buch, Englisch, 400 Seiten, Format (B × H): 191 mm x 235 mm

ISBN: 978-1-138-85478-9
Verlag: Taylor & Francis Ltd

Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today’s digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.

Key Features

- Takes a down-to-earth approach with high theory, making it accessible for readers without watering down.

- Supported by many 4-color examples, that showcase the theoretical and practical aspects of visual literacy.

- Accompanied by a companion website featuring an image bank for each chapter, links to further resources, suggested projects, and a glossary.

- Takes visual literacy to the age of information, covering analysis for images read on mobile devices, and other screens.

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Autoren/Hrsg.

Golombisky, Kim
Hagen, Rebecca

Weitere Infos & Material

Preface

Chapter 1. Intro

PART I: VISUAL LITERACY

Chapter 2. Perception/Awarness

Chapter 3. DIY meaning. Some assembly required.

Chapter 4. Meaning by Osmosis: Societal, environmental, cultural and other influences

Chapter 5. The Medium is the Message

Chapter 6. Reading (Interpreting and Understanding) an Image–Where to Begin?

PART II: VISUAL COMMUNICATION

Chapter 7. Understanding your Audience

Chapter 8. Elements and Principles of Design

Chapter 9. Logos, Icons, Symbols

Chapter 10. Still and Moving Images

Chapter 11. Data Visualizations

Part III: ETHICS

Chapter 12. Ethics

Chapter 13. Rhetoric is not a dirty word

Chapter 14. Reproduction Issues (copyright, fair use)

Part IV: CONCLUSION

Chapter 15. Conclusion

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