Buch, Englisch, 202 Seiten, Format (B × H): 145 mm x 210 mm
Buch, Englisch, 202 Seiten, Format (B × H): 145 mm x 210 mm
ISBN: 978-3-89722-579-4
Verlag: Logos
At the beginning of the 21st century globalisation and technical revolution are transforming our world. New possibilities arearising and co-operative networks are going to be created in order to multiply the capacy and productivity of economics aswell as cultural exchange. However, with globalisation new challenges emerge. The gains of the process are unequallydistributed between communication elites and the poorly educated which remain sceptical and negative about the currentdevelopments. Thus, with exponential growth of communication between certain groups, others are threatened by isolation and disintegration. They expect the winners to "give back" and protest against the "upsetting forces", thus questioning the gainsfor all of us. The protesters of Seattle and Davos may easily become the precursors of a new protectionist backslash.
"Corporate Citizenship" is not just a remake of the traditional business ethics debate. Rather it reflects the fact that at the end of the 20th century the relationship between business and society is fundamentally changing. Modern corporations have to"invest" in their social and institutional environment ("social capital") as they learnt to invest in buildings ("physical capital") or in the professional training of their employees ("human capital"). Communitiy relations become an important asset togenerate trust, foster innovations and facilitate regular contacts of business with other "stakeholder-groups". Acting as a"good corporate citizen" could solve urgent problems and increase long-term corporate profits.
Contents:
Social Capital, Corporate Citizenship and Constitutional Dialogues - Theoretical Considerations for Organisational Strategy;Theoretical foundations: Globalization and Destabilization Tendencies of the International System, Political Dimensions of(Post)Modern Societies, The Evolution of Morality: F.A. von Hayeks Perspective on Social Capital; Social Captial, CorporateCitizenship and the Social Market Economy - The Third Way Politics in Great Britain and in Germany. Social Capital;Comparison of Innovation Process in China an the UK: trust, networks and knowlege exchange, Corporate Citizenship andSocial Capital in Modern Society, Social Capital and Economic Development: Some Reflections on the Italian Case, "CitizenCan" - Building Shareholder-Values as a Corporate Citizen. Examples from Germany showing how investing in Social Capitalleads to win-win Situations, InnoRegio Networks as Social Capital of the Region. Corporate Citizenship; A CorporateCitizen's Strategy, Social Capital in the Small Firm, Shareholder Value and Moral Capital, Integrated Communication andSustainability Networks - First Insights into a New Concept, A Social Constructivist Perspective on Social Partnerships -Sense-making, Enactment and Identity Creation.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
- Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Wirtschaftstheorie, Wirtschaftsphilosophie
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wirtschaftssoziologie, Arbeitssoziologie, Organisationssoziologie
- Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wirtschaftsethik, Unternehmensethik
