Buch, Englisch, 544 Seiten, Format (B × H): 152 mm x 142 mm, Gewicht: 739 g
Buch, Englisch, 544 Seiten, Format (B × H): 152 mm x 142 mm, Gewicht: 739 g
ISBN: 978-0-415-53705-6
Verlag: Taylor & Francis
This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface
1. Mass Communication in Our Wired Society: The Changing Media Landscape
2. Research and Theory in Mass Communication: How Are Media Studied Scientifically
3. The Psychology of Media Use: Tapping into Our Deepest Selves
4. Media Portrayals of Groups: Distorted Social Mirrors
5. Advertising: Baiting, Catching, and Reeling Us In
6. Sports, Music, and Religion: Emotion to the Forefront
7. News: Setting an Agenda About the World
8. Politics: Using News and Advertising to Win Elections
9. Violence: Watching All That Mayhem Really Matters
10. Sex: Is Tuning In Turning Us On?: Sexuality through a Media Lens
11. Socially Positive Media: Teaching Good Things to Children (and the Rest of Us)
12. Responding to Media: Getting Our Two Cents In
References
Author Index
Subject Index