Technology Acceptance in Mechatronics

The Influence of Identity on Technology Acceptance
2009
ISBN: 978-3-8349-1951-9
Verlag: Gabler Verlag

Buch, Englisch, 260 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 410 g

2. Introduction 2.1 The nature of the problem Organizational investments in computer aided information and communication technologies have expanded dramatically in most industries of the western business world over the last 50 years. The most central reasons for these investments in technological change are improved productivity; enhanced efficiency or quality; reduction of problems, mistakes, or danger; enlarged span of information, knowledge or control; and enhanced communication or prestige (Crespi et al. 2006; German Statistisches Bundesamt 2007). However, simply purchasing technology is not enough. In order to obtain an anticipated effect, technology must be used “appropriately” (Agarwal and Prasad 1997, p.15). Such appropriate use is called ‘technology adoption’ throughout the study. It is contrasted with ‘technology acceptance behaviours’ used to express the variety of behaviour from endorsing a new technology eagerly through fast or slow conformity with organisational decisions to hidden or open rejection. This breath of behaviour is often inter-situational and even inter-personal. It has the effect that many technology products do not fail in convincing management during the sales process; they are thwarted during test installations or in the rollout phase.

Zielgruppe

Research

Autoren/Hrsg.

Hillmer, Ute

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Geschäftswettbewerb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wissenssoziologie, Wissenschaftssoziologie, Techniksoziologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie

Inhaltsverzeichnis

Foundation.- Abstract.- Existing Theories Considering Technology Adoption.- Methodology.- Methodology.- Literature Review As Frame Analysis.- Individual Perspective.- Societal Perspective.- Organisational Perspective.- A Merged Perspective.- Findings.- Emerging Data and Data Analysis.- Discussion and Implications.- Conclusions.

Über Autor(innen)

Hillmer, Ute
Dr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.

Dr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.