Sport Public Relations and Communication

1. Auflage 2010
ISBN: 978-1-85617-615-6
Verlag: Taylor & Francis

Buch, Englisch, 282 Seiten, Format (B × H): 192 mm x 239 mm, Gewicht: 603 g

Reihe: Routledge Sports Marketing Series

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

- discussion customized to apply directly to sports management, thoroughly
exploring the nuances of the field

- case studies used throughout the book to illustrate the practical
application of theory

- discussion questions to help formulate and articulate defensible arguments
in relation to public relations and communications strategies, forging strong
links between theory and practice

- examples used to draw from the authors’ extensive experience in North America,
the United Kingdom, Europe and Australia and New Zealand, providing a well
rounded and global understanding of the field.

This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Zielgruppe

Primary Academic Market
* Sport Management
* Sport Marketing
* Sport Studies
* Sport Sociology
* Leisure Studies
* Communications

Secondary Academic Market
* Business Management
* Media Studies
* Humanities
* Cultural Studies

Students on Sport Public Relations courses, undergraduate students on Sport Management, Sport Marketing, and Public relations courses.

Autoren/Hrsg.

Hopwood, Maria

Skinner, James

Kitchin, Paul

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sport: Politik, Ökonomie, Ökologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Sport- und Freizeitindustrie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility
5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations

Über Autor(innen)

Maria Hopwood, Paul Kitchin, James Skinner