Buch, Englisch, 448 Seiten, Format (B × H): 188 mm x 231 mm, Gewicht: 739 g
Buch, Englisch, 448 Seiten, Format (B × H): 188 mm x 231 mm, Gewicht: 739 g
ISBN: 978-0-240-81238-0
Verlag: FOCAL PR
Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com.
Record Label Marketing. Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels Offers insight into how successful labels use videos, promotional touring, and special products to build revenue Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities Reveals how labels are managing within their transitional digital industry Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour
Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities
Gives vital information on label publicity, advertising, retail distribution and marketing research.
Autoren/Hrsg.
Weitere Infos & Material
1. The Basics of Marketing
2. Market Segmentation and Consumer Behaviour
3. The Industry Numbers
4. Marketing Research
5. Record Label Operations
6. Profit and Loss Statement
7. SoundScan and the Music Business
8. How Radio Works
9. Charts, Airplay and Promotion
10. Publicity of Recorded Music
11. Advertising in the Recording Industry
12. Distribution
13. Music Retail Environment
14. Internet Marketing /Grassroots Marketing
15. Music Videos
16. International Marketing
17. Tour Support ? Promotional touring
18. Special Products and Special Markets
19. The Recording Industry of the Future
20. The Marketing Plan