Web Marketing for the Music Business

2. Auflage 2012
ISBN: 978-0-240-82370-6
Verlag: Taylor & Francis

Buch, Englisch, 304 Seiten, Format (B × H): 191 mm x 231 mm, Gewicht: 522 g

Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:

* Setting up your website and website design

* Selecting your domain name and host

* Using HTML, Java, widgets, Flash, and RSS to charge up your website

New! * Using search engine optimization (SEO) methods for the best search engine rankings

New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans

* Monitoring site traffic and using analytic tools

* Adding audio and video to your site

* Choosing and using commercial download services

* Creating and managing an online store

* Finding your market online

* Creating a mobile website and mobile media campaign

Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact.

Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.

This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Hutchison, Tom

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikindustrie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Musikindustrie

Inhaltsverzeichnis

Chapter 1 Development of Music Marketing on the internet; Chapter 2 State of the Market; Chapter 3 Overall Music Marketing Strategy; Chapter 4 Domains and Hosts; Chapter 5 Creating the Web Site; Chapter 6 HTML and Scripts; Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic; Chapter 8 Audio and Video for Your Web Site; Chapter 9 E-commerce and Financial Transactions; Chapter 10 Finding Your Market; Chapter 11 Successful Promotion on the Web; Chapter 12 Social Networking Sites; Chapter 13 Professional, Legal and Ethical Issues; Chapter 14 Mobile Media; Chapter 15 Mobile Music Marketing;

Über Autor(innen)

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.