AI Business Strategy

A Managerial Guide to Success
1. Auflage 2025
ISBN: 978-1-041-14165-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 174 Seiten, Format (B × H): 156 mm x 234 mm

This book equips you with essential knowledge to strategically adopt and leverage today’s machine learning-based AI systems. Drawing on several years of research with globally leading corporations, it provides an innovative guide to developing your own AI business strategy. It is packed with diverse strategy examples and hands-on worksheets to help you turn newly gained insights into immediate, practical action.

Zielgruppe

Postgraduate, Professional Practice & Development, and Professional Training

Autoren/Hrsg.

Hutzschenreuter, Thomas

Lammermann, Tim

Lämmermann, Tim

Fachgebiete

• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Preface, Introduction Chapter 1: Why You Need an AI Business Strategy, Fundamentals for Dealing with AI Business Strategies Chapter 2: Understanding Business Strategies, Chapter 3: Understanding Today’s AI Systems The AI Business Strategy Frame© Chapter 4: How to Initiate Your AI Business Strategy, Chapter 5: How to Formulate Your AI Business Strategy, Chapter 6: How to Implement Your AI Business Strategy, Chapter 7: How to Stay Strategically Flexible for AI, Outlook

Über Autor(innen)

Thomas Hutzschenreuter is a chaired professor of strategic and international management at the Technical University of Munich, Germany. He has consulted for many leading companies across industries with a particular emphasis on AI technologies, digitization, transformation, growth, and internationalization.

Tim Lämmermann is a doctoral candidate at the chair of strategic and international management at Technical University of Munich, Germany. His expertise predominantly lies at the intersection of strategic management and artificial intelligence.