Buch, Englisch, 280 Seiten, Format (B × H): 156 mm x 234 mm
Redefining the Shopping Space through Connection to Community
Buch, Englisch, 280 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-1-3986-2523-5
Verlag: Kogan Page Ltd
Reimagine physical retail as a strategic growth driver in a digital-first world.
Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financial, cultural and strategic impact of retail transformation. As online shopping grows and physical retail evolves, this book equips leaders with tools for informed decision-making, brand governance and long-term value creation.
Drawing on expert interviews and global examples, authors Ibrahim Ibrahim and Koral Ibrahim demonstrate how leading brands are leveraging physical spaces to deliver results that extend far beyond transactions.
You'll discover how to:
- Apply strategic models to maximize ROI from retail assets
- Align store design with cultural trends and consumer expectations
- Use data-led insights to integrate digital and physical brand experiences
- Transform retail spaces into hubs of community, loyalty and brand equity
- Evaluate governance and investment choices for long-term resilience
Featuring real-world examples from Netflix House, Battersea Power Station and The Shirt Bar, Culture Stores shows how to deliver measurable results by turning customers into fans and building immersive, profitable brand ecosystems.
This is an essential resource for senior professionals seeking to lead with confidence, future-proof retail strategy and deliver sustainable growth.
Themes include: retail transformation, brand governance, ROI, consumer behaviour, cultural trends, experiential marketing
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter - 01: Cultural Trends: How Consumer Behaviours Are Shifting Chapter - 02: The Death of Demographics Chapter - 03: Brands, Culture and Place Chapter - 04: Social First: How Brands Emerge Out of Social Networks Chapter - 05: Brands and Consumer Activism Chapter - 06: 'Aftershop': The New Notion of the Store Chapter - 07: The Power of Localism Chapter - 08: Smart Home: The New Battleground for Brands Chapter - 09: Human Sustainability: The Role Brands Play in Delivering Social, Community and Cultural Value Chapter - 10: Changing the Rhythm: From Shopping Space to Community Places




