Digital Marketing Fundamentals

Omcp's Official Guide to Omca Certification
1. Auflage 2023
ISBN: 978-1-119-89457-5
Verlag: Wiley

Buch, Englisch, 448 Seiten, Format (B × H): 154 mm x 227 mm, Gewicht: 627 g

Prepare for the OMCP certification exam and expand your digital marketing skillset

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand.

In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee.

In the book, you’ll also find: - Full discussions of paid search marketing, email marketing, and marketing to mobile device users
- Exacting and focused instruction on all the competencies tested by the OMCP exam
- Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset

Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

Autoren/Hrsg.

Jarboe, Greg

Bailey, Matt

Stebbins, Michael

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Foreword vii

Introduction ix

1 Digital Marketing Strategy 1

2 Digital Marketing Analytics 49

3 Digital Advertising 83

4 Search Engine Optimization 129

5 Content Marketing 167

6 Social Media Marketing 219

7 Conversion Optimization 273

8 Mobile Marketing 299

9 Email Marketing 343

10 Careers and Hiring 371

Digital Marketing Glossary 401

References 415

About the Authors 423

Index 427

Über Autor(innen)

Greg Jarboe is the President and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of YouTube and Video Marketing, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal.

Matt Bailey, founder of SiteLogic, is one of the most in-demand digital marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He currently serves as Director of Education for New Media Academy.

Michael Stebbins, co-founder and CEO of OMCP, and former CEO of Market Motive, is changing the way the world learns and measures digital marketing skills. Michael advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice.