Advertising Organizations and Publications

A Resource Guide
1. Auflage 2000
ISBN: 978-0-7619-1236-1
Verlag: Sage Publications, Inc

Buch, Englisch, 360 Seiten, HC gerader Rücken kaschiert, Format (B × H): 157 mm x 235 mm, Gewicht: 682 g

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest."

—Andy Fenning, Executive Vice President,

Director of Strategic Development,

J. Walter Thompson, New York

"John Philip Jones is a name you know. with opinions you value. and updated and current information. Here is everything you need to know about advertising."

—Don E. Schultz, President,

Agora, Inc, Northwestern University

John Philip Jones, best-selling author of What's In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included.

This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library.
- How Advertising Works: The Role of Research
- The Advertising Business
- How to Use Advertising to Build Strong Brands
- International Advertising: Realities and Myths
- Advertising Organizations and Publications

Autoren/Hrsg.

Jones, John Philip

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

Introduction PART ONE: ADVERTISING ORGANIZATIONS Advertising Archives - Diane Foxhill Carothers The University of Illinois Advertising Archives Other Collections The Advertising Association (AA) (UK) - Andrew Brown The Advertising Council The Advertising Educational Foundation (AEF) - Paula A Alex The Advertising Federation of Australia (AFA) - Helga Diamond Advertising Industry Awards The Advertising Research Foundation (ARF) - Jim Spaeth Advertising Seminars International (asi) The American Academy of Advertising (AAA) - Robert L King The American Advertising Federation (AAF) and the Advertising Hall of Fame The American Association of Advertising Agencies (AAAA) The American Marketing Association (AMA) Arcature (formerly the Coalition for Brand Equity) The Association of National Advertisers (ANA) The Audit Bureau of Circulations (ABC) British Design and Art Direction (D&AD) The Children's Advertising Review Unit (CARU) - Elizabeth Lascoutx Competitive Media Reporting (CMR) The Council for Marketing and Opinion Research (CMOR) The Council of American Survey Research Organizations (CASRO) Cox Direct Annual Surveys of Promotional Practices The Direct Marketing Association (DMA) The Direct Marketing Educational Foundation (DMEF) - Laurie J Spar The European Association of Advertising Agencies (EAAA) The European Society for Opinion and Marketing Research (ESOMAR) The Federal Trade Commission (FTC) and How It Regulates Advertising - Jan Slater The Free-Standing Insert (FSI) Council Genootschap Voor Reclame Gesamtverband Werbeagenturen (GWA) - Henning Von Vieregge The History of Advertising Trust Archive (HAT) The Incorporated Society of British Advertisers (ISBA) Institut de Recherches d'Etudes Publicitaires (IREP) The Institute of Canadian Advertising (ICA) - John G Sinclair The Institute of Practitioners in Advertising (IPA) - Tessa Gooding The International Advertising Association (IAA) The International Advertising Festival, Cannes The International Federation of Periodical Publishers (FIPP) The International Radio and Television Society Foundation (IRTS) The Internet Advertising Bureau (IAB) The Magazine Publishers of America (MPA) The Marketing Science Institute (MSI) The Marketing Society (UK) The Market Research Council The Market Research Society (MRS) (UK) - David Barr The Market Research Society of Australia (MRSA) The Media Research Club of Chicago (MRCC) The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising - Rana Said The National Association of Broadcasters (NAB) The National Newspaper Association (NNA) The New Products Showcase and Learning Center (NPSLC) The Newspaper Association of America (NAA) The One Club for Art and Copy The Outdoor Advertising Association of America (OAAA) The Partnership for a Drug-Free America (PDFA) The Point-of-Purchase Advertising Institute (POPAI) The Promotional Products Association International (PPAI) The Promotion Marketing Association (PMA) The Radio Advertising Bureau (RAB) The Second Wind Advertising Agency Network The State Advertising Coalition The Television Bureau of Advertising (TBA) The Traffic Audit Bureau for Media Measurement (TAB) The World Federation of Advertisers (WFA) The Yellow Pages Publishers Association (YPPA) PART TWO: ADVERTISING PUBLICATIONS Admap Advertising Age Adweek Magazines American Demographics (AD) Campaign Commercial Communications The Integrated Marketing Communication Research Journal Interactive Marketing (UK) The International Journal of Advertising (IJOA) The Journal of Marketing Communication (JMC) - Philip Kitchen Market Leader Advertising Organizations That Publish Journals United States Advertising Organizations That Publish Journals International PART THREE: POSTLUDE The Founding Fathers - Philip Jones

Über Autor(innen)

Jones, John Philip
John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.