Buch, Englisch, 722 Seiten, Format (B × H): 185 mm x 261 mm, Gewicht: 1609 g
A Global Perspective
Buch, Englisch, 722 Seiten, Format (B × H): 185 mm x 261 mm, Gewicht: 1609 g
ISBN: 978-0-7506-7983-1
Verlag: Taylor & Francis Ltd
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.”The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight.Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
Zielgruppe
3rd and 4th year undergraduate students at any university taking an international business course. Typical course titles are: Introduction to International Business; International Business; International Management; Global Business/Management.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
Weitere Infos & Material
CHAPTER 1Challenges in International BusinessCHAPTER 2THE CULTURE CHALLENGE IN INTERNATIONAL BUSINESSCHAPTER 3THEORIES OF INTERNATIONAL TRADE AND INTERNATIONALINVESTMENTCHAPTER 4The Monetary System in the International ArenaCHAPTER 5International Economic IntegrationCHAPTER 6Government, Law, and Political Risk in International BusinessCHAPTER 7Global Strategic PlanningCHAPTER 8ENTERING THE INTERNATIONAL MARKETChapter 9International marketingCHAPTER 10INTERNATIONAL ACCOUNTING, FINANCE AND TAXATIONCHAPTER 11International Operations ManagementCHAPTER 12 STRATEGIC HUMAN RESOURCE MANAGEMENT OF INTERNATIONAL ASSIGNMENTSChapter 13 Doing Business in the Industrialized CountriesChapter 14Doing Business in the Newly Emerging EconomiesCHAPTER 15Business Behavior in Europe’s Single MarketChapter 16Doing Business in the Developing Countries
