Buch, Englisch, 362 Seiten, Format (B × H): 147 mm x 221 mm, Gewicht: 612 g
Reihe: Routledge Revivals
Buch, Englisch, 362 Seiten, Format (B × H): 147 mm x 221 mm, Gewicht: 612 g
Reihe: Routledge Revivals
ISBN: 978-1-138-71118-1
Verlag: ROUTLEDGE
This title was first published in 2000: This work is aimed at international managers or business students who are interested in emerging markets, particularly China. It provides conceptual backgrounds, analytical frameworks, managerial insights, business guidance, and practical evidence concerning partner selection for both foreign and Chinese investors. It addresses how foreign companies should select ideal Chinese firms as well as what Chinese firms are looking for from foreign investors. The book is divided into three parts. The first part presents an overview of multinational enterprises (MNEs) in China and outlines the economic environment facing these firms. The second part delineates how to select appropriate partner firms from both foreign and Chinese parents perspectives. The third part includes ten case studies showing how leading MNEs in the world adopt entry and co-operative strategies (including partner selection) that align properly with internal capabilities, external environment, and organizational needs. Based on a variety of archival and Internet sources, these case studies are prepared by the author for discussion purposes.
Autoren/Hrsg.
Weitere Infos & Material
Part I: Partnering with Chinese Firms: Overview. 1. Multinational Corporations in China: An Overview. 2. The Economic Envronment at the Turn of the Century. Part II: Partnering with Chinese Firms: Foreign vs. Chinese Perspective. 3. Partner Selection: A Foreign Parent Perspective. 4. Partner Selection: A Chinese Parent Perspective. Part III: MNEs in China: Case Studies.
