Buch, Englisch, 452 Seiten, Format (B × H): 245 mm x 172 mm, Gewicht: 1114 g
Theory, Policy, and Practice
Buch, Englisch, 452 Seiten, Format (B × H): 245 mm x 172 mm, Gewicht: 1114 g
ISBN: 978-1-03-252243-2
Verlag: Taylor & Francis Ltd
Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Updated throughout to take account of recent developments in topics such as environmental impacts, diversity and inclusion, and COVID-19, the book is a comprehensive and holistic approach to the theory, policy, and practice of entrepreneurship and innovation. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.
With new questions and exercises presented throughout in order to encourage discussion and problem-solving, quick summaries of the important concepts and definitions, and extensive support for lecturers and students, Entrepreneurship, Innovation, and Sustainable Growth, Second Edition, is ideal for students at undergraduate and postgraduate level.
Zielgruppe
Postgraduate, Professional, and Undergraduate
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
- Geowissenschaften Umweltwissenschaften Nachhaltigkeit
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
Weitere Infos & Material
Introduction: Entrepreneurial discovery, creationary, and business model development; SECTION I The environment and entrepreneurship 1 Entrepreneurship and development in the era of globalization; 2 Culture, entrepreneurship, and development; 3 Technology, communications, and entrepreneurship; SECTION II Individual characteristics and training 4 Personality, experience, and training; 5 Creativity, innovation, and development; SECTION III The organization 6 Institutions, governance, and strategy; 7 Ethics and corporate social responsibility; SECTION IV Process 8 Sustainability as a strategy for business operation; 9 Marketing, technology, and entrepreneurship; 10 Financing opportunities and challenges; 11 Essentials of bookkeeping; 12 Cases