Public Relations Writing

2. Auflage 2013
ISBN: 978-0-19-557859-1
Verlag: Oxford University Press

Buch, Englisch, 280 Seiten, Format (B × H): 170 mm x 246 mm, Gewicht: 438 g

Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools
to help plan, write and implement public relations strategies and tactics.

Autoren/Hrsg.

Mahoney, James

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationstheorie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations

Über Autor(innen)

James Mahoney is Senior Lecturer in Public Relations at the University of Canberra.