Data Strategy

How to Profit from a World of Big Data, Analytics and Artificial Intelligence
2. Auflage 2021
ISBN: 978-1-3986-0258-8
Verlag: Kogan Page

Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 420 g

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

Autoren/Hrsg.

Marr, Bernard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

• • Chapter - 01: Introduction - Why every business is now a data business;
  • Chapter - 02: Use cases for data;
  • Chapter - 03: Using data to improve your business decisions;
  • Chapter - 04: Using data to understand your customers;
  • Chapter - 05: Using data to create more intelligent services;
  • Chapter - 06: Using data to make more intelligent products;
  • Chapter - 07: Using data to improve your business processes;
  • Chapter - 08: Monetizing your data;
  • Chapter - 09: Defining your data use cases;
  • Chapter - 10: Sourcing and collecting data;
  • Chapter - 11: Data governance, ethics and trust;
  • Chapter - 12: Turning data into insights;
  • Chapter - 13: Creating a technology and data infrastructure;
  • Chapter - 14: Building data competencies in your organization;
  • Chapter - 15: Executing and revisiting your data strategy;
  • Chapter - 16: Looking ahead

Über Autor(innen)

Marr, Bernard
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

Bernard Marr is a bestselling author, futurist and world-renowned expert in the areas of data and artificial intelligence. He is the author of 20 books, writes a regular column for Forbes and works for and coaches many of the world's best-known organizations, including Amazon, Google, Microsoft, IBM, Shell, NATO and the UN. He is also a major influencer with over 2 million social media followers and over 1 million newsletter subscribers. LinkedIn ranked him as one of the top 5 business influencers in the world and the No 1 influencer in the UK.