Buch, Englisch, 348 Seiten, Format (B × H): 254 mm x 314 mm, Gewicht: 764 g
Multimedia Writing for Public Relations, Advertising and More
Buch, Englisch, 348 Seiten, Format (B × H): 254 mm x 314 mm, Gewicht: 764 g
ISBN: 978-1-138-03712-0
Verlag: Taylor & Francis Ltd
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
Weitere Infos & Material
Introduction: How This Book Works
SECTION 1 Strategic Writing
1A: Introduction
1B: The Importance of Good Writing
1C: Research, Planning and the Writing Process
1D: Writing for the Web
1E: Writing for Social Media
1F: Broadcast/Podcast Writing
1G: Strategic Design
1H: Integrated Marketing Communications
1I: Ethics and Strategic Writing
1J: Diversity and Strategic Writing
1K: Persuasion and Strategic Writing
1L: The Law and Strategic Writing
1M: Jobs in Strategic Writing
SECTION 2 Strategic Writing in Public Relations
2A: Introduction
2B: Social Media in Public Relations
2C: Microblogs and Status Updates
2D: Blogs
2E: Podcasts
2F: Websites
2G: News Release Guidelines
2H: Announcement News Releases
2I: Feature News Releases
2J: Hybrid News Releases
2K: Social Media News Releases
2L: Media Advisories
2M: Pitches
2N: Video News Releases & Storytelling
2O: Digital Newsrooms and Media Kits
2P: Backgrounders
2Q: Fact Sheets
2R: Photo Opportunity Advisories
2S: Newsletter and Magazine Stories
2T: Annual Reports
2U: Speeches
SECTION 3 Strategic Writing in Advertising
3A: Introduction
3B: Social Media in Advertising
3C: Strategic Message Planners
3D: Print Advertisements
3E: Radio Advertisements
3F: Television Advertisements
3G: Web and Mobile Advertisements
3H: Radio and TV Promotions
3I: Radio and TV Public Service Announcements
SECTION 4 Strategic Writing in Sales and Marketing
4A: Introduction
4B: Social Media in Sales and Marketing
4C: Content Marketing
4D: Proposals and Marketing Communication Plans
4E: Mobile Messages
4F: Sales Letters and E-Blasts
4G: Fundraising Letters and E-Blasts
4H: Brochures
SECTION 5 Strategic Writing in Business Communication
5A: Introduction
5B: Social Media in Business Communication
5C: Business Correspondence
5D: Good-News Correspondence
5E: Bad-News Correspondence
5F: Request Correspondence
5G: Job-Request Correspondence
5H: Résumés
5I: Memoranda
5J: Business Reports
Appendixes
A: A Concise Guide to Punctuation
B: A Concise Guide to Grammar
C: A Concise Guide to Style
D: Tips for Oral Presentations
Index