E-Book, Englisch, 232 Seiten
Reihe: Neue Perspektiven der marktorientierten Unternehmensführung
Merkle Humanoid Service Robots
1. Auflage 2021
ISBN: 978-3-658-34440-5
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Customer Expectations and Customer Responses
E-Book, Englisch, 232 Seiten
Reihe: Neue Perspektiven der marktorientierten Unternehmensführung
ISBN: 978-3-658-34440-5
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.
Moritz Merkle completed his doctoral studies at the Technical University of Darmstadt supervised by Prof. Dr. Dr. Ruth Stock-Homburg. Today he is postdoctoral researcher and habilitation candidate in the field of service marketing.
