Buch, Englisch, 310 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 843 g
Buch, Englisch, 310 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 843 g
ISBN: 978-1-5225-6064-7
Verlag: Business Science Reference
The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation.
Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
