Morbe International Retailers' Performance in Host Countries

The Roles of Strategies, Consumer Perceptions and the Local Environment
1. Auflage 2018
ISBN: 978-3-658-22069-3
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 185 Seiten

Reihe: Handel und Internationales Marketing Retailing and International Marketing

Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.


Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Autoren/Hrsg.

Morbe, Lukas

Inhaltsverzeichnis

1;Foreword;6
2;Acknowledgements;8
3;Content;10
4;Figures;14
5;Tables;15
6;Abbreviations;17
7;A. Introduction;22
7.1;1. Focus and Relevance;22
7.2;2. Research Gaps and Literature Review;26
7.2.1;2.1. Overview;26
7.2.2;2.2. International Market Selection and Internationalization Patterns;27
7.2.3;2.3. International Strategies and Firm-specific Advantages;31
7.2.4;2.4. Coordination;33
7.2.5;2.5. Adaptation and Standardization Decisions;35
7.2.6;2.6. Consumer Perceptions and Expectations;38
7.2.7;2.7. International Retailers’ Performance;42
7.2.8;2.8. General Research Objectives;46
7.3;3. Structure and Contribution of the Studies;48
7.3.1;3.1. International Strategy’s Effects on Retailers’ Local Implementation and Performance;48
7.3.2;3.2. An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats;50
7.3.3;3.3. Country Environment, Retailers’ Resources and Local Performance: A Cross-classified Multi-level Approach;52
7.4;4. Further Remarks;54
8;B. Study 1: International Strategy’s Effects on Retailers’ Local Implementation and Performance;56
8.1;1. Introduction;56
8.2;2. Conceptual Framework and Hypotheses;59
8.2.1;2.1. Conceptual Framework;59
8.2.2;2.2. Hypotheses on I/R’s Direct Performance Implications;61
8.2.3;2.3. Hypotheses on I/R’s Indirect Performance Implications;62
8.2.3.1;2.3.1. I/R-Standardization-Performance Paths;62
8.2.3.2;2.3.2. I/R-Centralization-Performance Paths;63
8.3;3. Empirical Study;64
8.3.1;3.1. Sample;64
8.3.2;3.2. Measurements;66
8.3.3;3.3. Method;69
8.3.4;3.4. Results;71
8.4;4. Discussion and Implications;74
8.4.1;4.1. Research Implications;75
8.4.2;4.2. Managerial Implications;78
8.5;5. Limitations and Further Research;78
9;C. Study 2: An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats;80
9.1;1. Introduction;80
9.2;2. Conceptual Framework and Hypotheses;82
9.2.1;2.1. Inter-format Perspective;83
9.2.2;2.2. Intra-format Perspective;84
9.2.3;2.3. RBE and Loyalty;86
9.3;3. Empirical Study;86
9.3.1;3.1. Context and Sample;86
9.3.2;3.2. Measurement;88
9.3.3;3.3. Method;89
9.3.4;3.4. Results;91
9.4;4. Discussion and Implications;95
9.4.1;4.1. Research Implications;95
9.4.2;4.2. Managerial Implications;97
9.5;5. Limitations and Further Research;98
10;D. Study 3: Country Environment, Retailers’ Resources and Local Performance: A Cross-classified Multi-level Approach;100
10.1;1. Introduction;100
10.2;2. Antecedents of International Retailers’ Local Performance;102
10.2.1;2.1. International Firms’ Performance;102
10.2.2;2.2. Relevance of Local Performance;103
10.2.3;2.3. Role of Different Environmental Levels in the Grocery Retail Context;104
10.3;3. Hypotheses Development;106
10.3.1;3.1. Country-specific Environment;106
10.3.2;3.2. Store Format-specific Environment;107
10.3.3;3.3. International Retail Firms’ Resources;107
10.4;4. Empirical Study;111
10.4.1;4.1. Sample and Data;111
10.4.2;4.2. Measurement;112
10.4.3;4.3. Method;115
10.4.4;4.4. Results;121
10.5;5. Discussion and Implications;123
10.5.1;5.1. Research Implications;123
10.5.2;5.2. Managerial Implications;127
10.6;6. Limitations and Further Research;128
11;E. Final Remarks;130
11.1;1. Discussion and Implications;130
11.1.1;1.1. Core Results;130
11.1.2;1.2. Theoretical Implications;134
11.1.3;1.3. Practical Implications;137
11.2;2. Further Research;140
12;References;144
13;Appendix;169
13.1;1. Study 1: International Strategy’s Effects on Retailers’ Local Implementation and Performance;169
13.1.1;1.1. Alternative Model for Distant Countries;169
13.1.2;1.2. Alternative Models Excluding Swiss and Austrian Firms;170
13.2;2. Study 2: An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats;171
13.2.1;2.1. Sample Selection;171
13.2.2;2.2. Measurement;172
13.2.3;2.3. Reliability and Validity Testing;173
13.2.4;2.4. Weighting Adjustment as Test for Non-response Bias;174
13.2.5;2.5. Common Method Variance Testing;175
13.2.6;2.6. Measurement Invariance Testing;177
13.2.7;2.7. Rival Models;178
13.3;3. Study 3: Country Environment, Retailers’ Resources and Local Performance: A Cross-classified Multi-level Approach;180
13.3.1;3.1. Robustness Check without Approximated Culture Data;180
13.3.2;3.2. Alternative Model including Cultural Distance;181
13.3.3;3.3. Alternative Model including Inter-format Competition;182
13.3.4;3.4. Alternative Model including International Experience;183
13.3.5;3.5. Alternative Model including Scope of International Operations;184
13.3.6;3.6. Alternative Model including Format Dummies;185