Fair Trade in CSR Strategy of Global Retailers

1. Auflage 2015
ISBN: 978-1-349-48435-5
Verlag: Palgrave Macmillan US

Buch, Englisch, 205 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 2873 g

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Zielgruppe

Research

Autoren/Hrsg.

Nestorowicz, R.

Stefanska, M.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Rechtswissenschaften Internationales Recht und Europarecht Internationales Recht Internationales Öffentliches Recht, Völkerrecht, Internationale Organisationen

Inhaltsverzeichnis

1. Theoretical Foundation of CSR in Retailing - Magdalena Stefa?ska and Gra?yna ?migielska Translated by Ewa Grzywaczewska-Stewart 2. Development of the Fair Trade idea in Europe and USA - Magdalena Stefa?ska and Renata Nestorowicz Translated by Natalia Spycha?a 3. A Critical Look at the Application in Practice of Fair Trade - Ewa Jerzyk, Henryk Mruk and Ryszard Stefa?ski Translated by Waldemar Janowski 4. Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers - Magdalena Stefa?ska and Ryszard Stefa?ski Translated by Ewa Grzywaczewska-Stewart 5. The Influence of Communications on CSR and Fair Trade on Attitude, Customers Behaviour and Retailers Perception - Tomasz Wanat and Magdalena Stefa?ska Translated by Ewa Grzywaczewska-Stewart 6. The Effect of Communicating CSR and Fair Trade on the Attitudes and Behaviour of Employees of Trading Enterprises - Anna Rogala, Tomasz Wanat, Renata Nestorowicz and Magdalena Stefa?ska Translated by Ewa Grzywaczewska-Stewart 7. Fair Trade - Trends for the Future - Henryk Mruk, Ewa Jerzyk, Magdalena Stefa?ska, Ryszard Stefa?ski and Renata Nestorowicz Translated by Ewa Grzywaczewska-Stewart

Über Autor(innen)

Magdalena Stefa?ska, Poznan University, Poland

Renata Nestorowicz, Poznan University, Poland

Tomasz Wanat, Poznan University, Poland

Ewa Jerzyk, Poznan University, Poland

Henryk Mruk, Poznan University, Poland

Anna Rogala, Poznan University, Poland

Gra?yna ?migielska, Cracow University of Economics, Poland

Ryszard Stefa?ski, independent researcher