Nickerson / Planken Introducing Business English

Erscheinungsjahr 2015
ISBN: 978-1-317-43927-1
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 182 Seiten

Reihe: Routledge Introductions to English for Specific Purposes

Introducing Business English provides an overview of the field and will be essential reading for students undertaking advanced undergraduate and postgraduate studies in the area of applied linguistics and English language teaching, with a particular interest in Business English (BE), Business language and English for Specific Business Purposes (ESBP).

Covering both spoken and written aspects of business English, this book:

- Examines the key topics within Business English that includes the situation of BE/ESBP within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English

- Discusses the latest research on each topic and its possible future directions

- Features tasks and practical examples including a range of issues such as course design and classroom tasks and techniques, which illustrate the points made and provide readers with an extra set of resources

Written by two leading researchers and teachers, Introducing Business English is a must-read for those studying and teaching in this area.

Autoren/Hrsg.

Nickerson, Catherine

Planken, Brigitte

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Sprachwissenschaften

Inhaltsverzeichnis

Part 1: Introduction
1. What is Business English?
2. International Business English and Business English as a Lingua Franca
Part 2: Spoken Business English
3. Introducing Spoken Business English
4. Intercultural Business Interactions
5. Teaching Spoken Business English
Part 3: Written Business English
6. Introducing Written Business English
7. Understanding Written Business English
8. Teaching Written Business English
Part 4: The Modern Business World
9. Intertextuality and Interdiscursivity in Business English
10. New Media and Business English
Part 5: Learners, Teachers and Materials
11. Teaching approaches and Business English
12. Designing Business English teaching materials
13. Business English Resources
References
Index

Über Autor(innen)

Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts.

Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.