Strategic Management for Hospitality and Tourism

Content and Process
1. Auflage 2007
ISBN: 978-0-7506-6522-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 348 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 699 g

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.
This title also provides online support material for tutors and students, in the form of PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Zielgruppe

Senior undergraduate and taught postgraduate students on travel, tourism, hospitality/hotel management programmes taking courses in strategic management/ business policy. It will also be a valuable source for practicing managers in the tourism and hospitality organizations. As the text is intended to be global in its focus, principal geographic markets are Europe, USA, Hong Kong and Australasia.

Autoren/Hrsg.

Okumus, Fevzi

Altinay, Levent

Chathoth, Prakash K.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Part1: Introduction to Strategy 1.Introduction to Strategic Management 2. Strategic Management in Hospitality and Tourism Part 2: Strategy Context Chapter 3. The Hospitality and Tourism Industry Context 4. The Organizational Context Part 3: Strategy Content 5. Business Level Strategies 6. Corporate Level Strategies 7. Network Level Strategies Part 4: Strategy Process 8. Strategic Planning or Strategic Thinking 9. Strategy Formation 10. Strategy Implementation and Change Part 5: Synthesis 11. Relating Content, Process and Context