Buch, Englisch, 286 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 390 g
Buch, Englisch, 286 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 390 g
ISBN: 978-1-349-10354-6
Verlag: Springer
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction: the electronic soapbox; big lies, little lies - the story of propaganda; only in America; television; the peevish penmen - direct mail and US elections; the monopoly of Midas Congress and political action committees; high priesthood, low priestcraft - the role of political consultants; Washington's space cadets - the centrality of polling, computer and other technologies in US politics today; merchandising the monarch - Reagan and the presidential elections; a licence to export - the spread of political marketing methods to Britain; the selling of the President, 1988; an ethical conundrum.