E-Book, Englisch, 126 Seiten, eBook
Leading in the Era of Digital Transformation
E-Book, Englisch, 126 Seiten, eBook
ISBN: 978-981-1634-60-4
Verlag: Springer Singapore
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
The target readership consists of academics, students, and practitioners in the areas of entrepreneurship, organizational behavior, organizational theory, and strategic management. This book clarifies the critical practices of sustainability-oriented innovative firms and creative small and medium-sized enterprises (SMEs).
Through a review of recent trends in CSR, the authors emphasize that CSR is no longer a “bolt-on” or some kind of window-dressing to satisfy public relations (PR) needs. Credible CSR is critical to business legitimacy and sustainability. Aware of the public’s increasing scrutiny, companies are increasingly ramping up their focus on social responsibility, whether by championing women's rights, protecting the environment, or attempting to obliterate poverty, on local, national, or global levels. Simultaneously, more firms face accusations of “greenwashing” – backlash due to consumer mistrust in the intentions behind their CSR practices.While numerous works have highlighted this dilemma and how companies fall short in their prosocial goals or financial objectives (or both), there is a lack of understanding of the ingredients and crucial processes required for the successful implementation of CSR in entrepreneurial enterprises. This book serves to fill that gap.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1. The core challenge of CSR in entrepreneurial ventures.- Chapter 2. Crosscultural CSR Strategy.- Chapter 3. CSR and marketing integration: network perspective.- Chapter 4. CSR Advocacy: perspectives from within the firm.- Chapter 5. Corporate Strategy for Corporate and Ecosystem Sustainability.- Chapter 6. Clusterlevel legitimacy and strategic tie formation of ventures.- Chapter 7. Role of CEO’s moral compass as the Organization’s the Fourth Dimension in the era of Digital Transformation.- Chapter 8. Concluding remarks and future research issues.