Buch, Englisch, 172 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 399 g
Reihe: Routledge Studies in Technical Communication, Rhetoric, and Culture
Persuading the Brain
Buch, Englisch, 172 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 399 g
Reihe: Routledge Studies in Technical Communication, Rhetoric, and Culture
ISBN: 978-1-138-63581-4
Verlag: Taylor & Francis Ltd (Sales)
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Introduction
2. Multimodality and Neurobiology
3. The Neurocognitive Model of Multimodal Rhetoric
4. Framing Perception with Media
5. Narrative and Persuasion
6. Dress and Natural [Neural] Codes: Smell, Setting and Audience
7. Persuasion of Change
8. Historical Political Speeches
9. Persuasion, Perception and the Law
10. Production
11. A Neurorhetorical Analysis of a Multimodal Print Persuasive Message
12. Conclusion