Lesikar's Business Communication: Connecting in a Digital World

Revised
ISBN: 978-0-07-340321-2
Verlag: IRWIN

Buch, Englisch, 720 Seiten, Format (B × H): 218 mm x 277 mm, Gewicht: 1678 g

This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

Autoren/Hrsg.

Rentz, Kathryn

Lentz, Paula

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Mathematik | Informatik EDV | Informatik Digital Lifestyle

Inhaltsverzeichnis

PART ONE: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across CulturesPART TWO: FUNDAMENTALS OF BUSINESS WRITINGChapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a Positive Effect PART THREE: BASIC PATTERNS OF BUSINESS MESSAGESChapter 6: Developing Your Writing Process and Choosing the Best FormChapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making Your Case with Persuasive Messages and Proposals Chapter 10: Conducting a Winning Job Campaign PART FOUR: FUNDAMENTALS OF REPORT WRITINGChapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision MakersChapter 14: Using Visuals to Make Your Point PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATIONChapter 15: Communicating Effectively in Meetings and ConversationsChapter 16: Delivering Oral Reports and Business Speeches PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESSChapter 17: Leveraging Technology for Better WritingChapter 18: Conveying Professionalism Through CorrectnessAPPENDICESAPPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness APPENDIX B - Physical Presentation of Letters, Memos, and Reports APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and FormattingAPPENDIX D - Grading Codes and Checklists: Messages and Reports APPENDIX E - Documentation and the Bibliography

Über Autor(innen)

Rentz, Kathryn
Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnatis professional writing program and has served as its coordinator. She has also won the English Departments teaching award, directed the departments graduate program, and helped direct the composition program.Dr. Rentzs affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC, including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 20002001, for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABCs Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 20132014 and Past President in 20142015. In 2018 she won the Distinguished Member Award.Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.

Lentz, Paula
Dr. Paula Lentz is a Professor and Academic Program Director in the Department of Business Communication at the University of WisconsinEau Claire. She teaches Business Writing, Advanced Business Writing, and MBA courses. In addition, she directs the College of Businesss Business Writing and Presentations Studio and is also a developer and coordinator of the departments Business Writing Fundamentals Program.Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing pedagogy. She has published in such journals as Business and Professional Communication Quarterly, Wisconsin Business Education Association Journal, Equal Opportunities International, Journal of Health Administration Communication, and Qualitative Research in Organizations and Management. Her book, Rhetorical Theory and Practice in the Business Communication Classroom, co-authored with Dr. Kristen Getchell of Babson College, received the Association for Business Communications 2019 Distinguished Book on Business Communication award. She also serves on the Association for Business Communications Executive Board and leads its Academic Environment Committee.She continues to do freelance editing and provides consulting and writing services. She received a BA from Coe College, an MA from UWEau Claire, and a PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.