Buch, Englisch, 192 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 287 g
A Consultative Guide to Cross-Selling Financial Services
Buch, Englisch, 192 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 287 g
ISBN: 978-0-471-57265-7
Verlag: Wiley
Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.
Autoren/Hrsg.
Weitere Infos & Material
Product Knowledge.
Consultative Sales Approach.
Aspects of Developing and Managing Relationships.
Sales Tips.
Self-Training for Line Bankers.
Reader's Feedback Summary.
Index.




