Riemers / Hamel-Nelis Accessible Communications

Create Impact, Avoid Missteps and Build Trust
1. Auflage 2025
ISBN: 978-1-3986-2185-5
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 328 Seiten, Accessible EPUB

Creating accessible communications is no longer an optional extra but a business necessity. With so many rules and regulations it can feel like an insurmountable challenge.

The cost of ignoring accessibility can be significant. It has never been more important for communicators to embrace true accessibility in their work, but doing so can feel time-consuming and difficult. This practical and easy-to-follow guide empowers professionals to feel confident creating truly accessible communications across various formats, from emails and documents to videos and social media. With the emphasis on practical content examples that professionals encounter daily, and a holistic approach, this book will become the ultimate companion to anyone looking to communicate with colleagues, customers, shareholders and stakeholders.
Written by two leading consultants, this book equips communicators to develop campaigns and strategies that build business reputation and consumer trust. It provides in-depth coverage of evolving legislation in the area, as well as a forward-looking approach that goes beyond compliance and looks towards clarity and inclusivity. With real-world examples like Microsoft, Coles Supermarket and others, this book provides guidance to ensure that all communications are more accessible, impactful and effective.

Autoren/Hrsg.

Riemers, Lisa

Hamel-Nelis, Matisse

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Chapter - 00: Preface Section - ONE: Laying the Groundwork: Understanding the Fundamentals of Accessibility, Legislation and Building an Accessible Culture Chapter - 01: The Foundation: Understanding the Basics of Accessibility and Disability Chapter - 02: What You Need to Know to Be Compliant: Standards, Guidelines and Laws Chapter - 03: Creating a Strategic Cultural Shift Towards Accessibility Section - TWO: Putting it Together: A Practical Guide on Embedding Accessibility into Your Workflow Chapter - 04: Creating Content with Plain and Inclusive Language in Mind Chapter - 05: Writing for and Creating an Accessible Web Presence - The Basics Chapter - 06: Getting Started with Accessible Documents Chapter - 07: Creating Accessible Social Media Content Chapter - 08: Making Videos and Podcasts for Everyone Section - THREE: Looking Toward the Future Chapter - 09: Future Challenges and Opportunities: How to Stay Ahead of the Curve Chapter - 10: Checklists

Über Autor(innen)

Riemers, Lisa
Lisa Riemers is an independent communications consultant and accessibility advocate who helps clients connect their people and tell their stories. Based in London, UK, Lisa advises large and complex organizations including world-leading universities, charities, insurers, business-to-business (B2B) companies and the UK government.

Hamel-Nelis, Matisse
Matisse Hamel-Nelis is an award-winning communications and digital accessibility consultant and a PR professor at Durham College. Based in Toronto, Canada, she also founded and hosts the PR & Lattes podcast and is the past Chair of the Diversity, Equity and Inclusion (DEI) Committee for the International Association of Business Communicators (IABC).