Accessible Communications

Create Impact, Avoid Missteps and Build Trust
1. Auflage 2025
ISBN: 978-1-3986-2186-2
Verlag: Kogan Page Ltd

Buch, Englisch, 296 Seiten, Format (B × H): 156 mm x 234 mm

Creating accessible communications is no longer an optional extra but a business necessity.With so many rules and regulations, it can feel like an insurmountable challenge, but it doesn't have to be that way. Overlooking accessibility can be expensive, but integrating it from the start amplifies reach and saves money in the long run. Accessible communications expand audiences, boost sales, protect reputations, and ensure everyone can access information without exclusion. This practical and easy-to-follow guide makes people confident in creating truly accessible communications across various formats, from emails and documents to videos and social. With the emphasis on practical content examples that professionals encounter daily and a holistic approach, this book will become the ultimate companion to anyone looking to communicate information effectively.Whether that's internal communications for colleagues or external messages for customers, suppliers, shareholders or other stakeholders. Written by two leading communications consultants who provide in-depth coverage of evolving legislation in the area and a forward-looking approach that goes beyond compliance and looks towards clarity and inclusivity, this book equips communicators to develop communications that build business reputation and consumer trust. With real-world examples, this book ensures that all communications are inclusive and effective.

Autoren/Hrsg.

Riemers, Lisa

Hamel-Nelis, Matisse

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

• • Chapter - 00: Preface
• Section - ONE: Laying the Groundwork: Understanding the Fundamentals of Accessibility, Legislation and Building an Accessible Culture
• • Chapter - 01: The Foundation: Understanding the Basics
  • Chapter - 02: What You Need to Know to Be Compliant: Standards, Guidelines and Laws
  • Chapter - 03: Creating a Strategic Cultural Shift Towards Accessibility
• Section - TWO: Putting it Together: A Practical Guide on Embedding Accessibility into Your Workflow
• • Chapter - 04: Creating Content with Plain and Inclusive Language in Mind
  • Chapter - 05: Accessible Websites 101
  • Chapter - 06: Getting Started with Accessible Documents
  • Chapter - 07: Creating Accessible Social Media Content
  • Chapter - 08: Making Videos and Podcasts for Everyone
• Section - THREE: Looking Toward the Future
• • Chapter - 09: Future Challenges and Opportunities: How to Stay Ahead of the Curve

Über Autor(innen)

Riemers, Lisa
Lisa Riemers is an independent communications consultant and accessibility advocate who helps clients connect their people and tell their stories. Based in London, UK, Lisa advises large and complex organizations including world-leading universities, charities, insurers, business-to-business (B2B) companies and the UK government.

Hamel-Nelis, Matisse
Matisse Hamel-Nelis is an award-winning communications and digital accessibility consultant and a PR professor at Durham College. Based in Toronto, Canada, she also founded and hosts the PR & Lattes podcast and is the past Chair of the Diversity, Equity and Inclusion (DEI) Committee for the International Association of Business Communicators (IABC).

Lisa Riemers is an independent communications consultant and accessibility advocate who helps clients connect their people and tell their stories. Based in London, UK Lisa advises large and complex organisations including world-leading universities, charities, insurers, business-to-business (B2B) companies and the UK government. Matisse Hamel-Nelis is an award-winning communications and digital accessibility consultant and a PR professor at Durham College. Based in Toronto, Canada, she also founded and hosts the PR & Lattes podcast and is the past Chair of the Diversity, Equity, and Inclusion (DEI) Committee for the International Association of Business Communicators (IABC).