Buch, Englisch, 332 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 578 g
Design, Manufacture and Retailing for Young Working-Class Women
Buch, Englisch, 332 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 578 g
Reihe: Palgrave Studies in Fashion and the Body
ISBN: 978-3-030-94612-8
Verlag: Springer International Publishing
This book details a significant and largely untold history of the demand for cheap, fashionable clothing for young working-class women. This is an interdisciplinary fashion and business history analysis that investigates the design, manufacture, retailing and consumption of fashion for and by young working-class women in 1930s Britain. It concentrates on new mass developments in the design and manufacture of lightweight day dresses styled for younger women, and on their retailing in the second-hand trade and seconds dealing, street markets, new multiple stores, department stores, independent dress shops and home dressmaking. The book also discusses the specific impact of this new product within the emerging mass manufactured goods mail order catalogue industry in England. These outlets all offered venues of consumption to the young, employed, modern working-class woman, and are analysed in the context of old and new businesses practices. The actuality of the garments worn by these young women is paramount to this research and will be at the forefront of all findings and outcomes.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Geschichte einzelner Länder Europäische Länder
- Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Mentalitäts- und Sozialgeschichte
- Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Kultur- und Ideengeschichte
Weitere Infos & Material
Introduction. Premise.- Chapter 1. Agents of change.- Chapter 2. What is fashion?.- Chapter 3. Progressive production practices: Developments in design, print, colour forecasting and fabric.- Chapter 4. New developments and technological change: The business of mass manufacturing fashion.- Chapter 5. Localities of fashion modernity in the 1930s: Practices of retailing behind the high street.- Chapter 6. Localities of fashion modernity in the 1930s: Practices of retailing on the high street.