European Retail Research

2010
ISBN: 978-3-8349-1923-6
Verlag: Gabler, Betriebswirt.-Vlg

Buch, Deutsch, 196 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 303 g

Reihe: European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

Zielgruppe

Research

Autoren/Hrsg.

Schnedlitz, Peter

Morschett, Dirk

Rudolph, Thomas

Schramm-Klein, Hanna

Swoboda, Bernhard

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Volkswirtschaftslehre Europäische Union, Europa: Wirtschaft

Inhaltsverzeichnis

The Effect of Intangible Resources on Firm Performance in the Spanish Franchising System: the Moderating Influence of Internationalization.- Consequences of Grocery Retailer Internationalization on KAM Organization - Research Framework and Hypotheses.- On-Shelf Availability and Out-Of-Stocks in UK Retailing.- The GS1 Databar and Its Future Application - Results from a Delphi Study.- Retail Revenue Management.- Formation of the Commercial Margins for Fresh Foods in Spain, 2001–2008.- An Analysis of Ingredient Branding Using the Example of Tetra Pak.- Retailing in Japan: Overview and Key Trends.- Retailing in Switzerland - Players, Strategies and Developments.

Über Autor(innen)

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria

PD Dr. Hanna Schramm-Klein, Saarland University, Germany

Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany