A Method to Create Corporate Success
Buch, Englisch, 242 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 3351 g
ISBN: 978-3-658-02779-7
Verlag: Springer
Globalization leads to increased fierce competition and successful global sourcing is an essential element for the economic development of companies. Global sourcing projects are, however, highly complex and two-thirds of all sourcing projects in Europe are considered to have failed. Daniel Senft generates a tool of ten steps to show how to evaluate the success of sourcing by considering the potentials and risks in an international context. The author demonstrates that successful managing of international sourcing does not only imply the primary goal to cheaply acquire parts abroad, but it can rather be seen as a kind of strategic weapon to create a strong market position and to keep the company successful on the long term.
The scientific research was awarded with the “BME-Hochschulpreis” and by the Hans-Wilhelm Renkhoff Foundation.
„The thesis is an outstanding achievement”
Prof. Dr. Bernhard Arndt, Vice President, University of Applied Sciences Würzburg-Schweinfurt
„The presented method offers fruitful ideas for practice”
Dr. Thorsten Störmer, Purchasing Director, Miele & Cie. KG
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Differences and impacts of global sourcing.- Market, competition, company and product analysis.- Strategic determination of sourcing.-Country, supplier and logistics analysis.