Gendered Nature of Social Media Networks

1. Auflage 2025
ISBN: 978-1-77491-964-4
Verlag: Apple Academic Press Inc.

Buch, Englisch, 370 Seiten, Format (B × H): 156 mm x 234 mm

There is a complicated interplay between gender dynamics and technology in the digital age,
especially through social media. Combining the knowledge of seasoned professionals and
academics from around the world, this new book investigates the complex and multifaceted
relationship between gender and social media, providing an interdisciplinary and international
viewpoint on the subject.

Each chapter of the book presents a distinctive viewpoint on the interaction between gender and
social media. The book first provides a summary of the theoretical foundations and then delves
into how social media platforms mediate and reflect societal constructs of gender and how
those assumptions shape online experiences. The book also discusses how gender
representation on social media platforms may either challenge conventional standards or
reinforce stereotypes. The book observes how social media contributes to activism and social
change, discussing how it has been used by feminist movements, LGBTQ+ activism, and
diverse programs to address gender inequality. The book goes into further detail about these
platforms’ darker sides, including issues that include cyberbullying, harassment, and privacy
worries that disproportionately affect women and other underrepresented groups.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Singh, Rupender

Rana, Usha

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Gender Studies, Geschlechtersoziologie

Inhaltsverzeichnis

1. Dynamics of Social Media Influencers: Gendered Perspectives 2. Gender Differences in Problematic Mobile Phone Use Among Hong Kong Adolescents 3. Gender and Social Media Influencers 4. Exploring the Intersection of Gender Norms and Stereotypes in Social Media 5. Gender and Artificial Intelligence 6. Female Bodies: Social Media as a Contested Site for Body Shaming Versus Body Positivity 7. Gender and Online Activism: Reaction of Women in South Africa to Gender-Based Violence 8. Fulfilling Tender Dreams with the Power of Social Media: A Study of Small-Town Women Entrepreneurs 9. Gender Inequality and Social Media Governance in Nigeria 10. Gender Issues and Social Media Advocacy in an Afrocentric Society 11. Working the ’Gram: Entrepreneurial Strategies of South African Muslim Women Who Own Instagram-Based Businesses 12. Male Bodies, Stereotypes, and Desirability in North East India: Online Dating and Electronic Romance 13. ‘Keeping That (Sexual) Motor Running’: Investigating the Use of Online Pornographic and Sexually Explicit Material Among South African Gay and Straight Men 14. Exploring the Future of Gendered Social Media Networks 15. The Future of Gendered Social Media Networks in the Artificial Intelligence Era

Über Autor(innen)

Usha Rana, PhD, is an Associate Professor in the School of Gender and Development Studies
(SOGDS) at Indira Gandhi National Open University (IGNOU), Delhi, India. Her research interests
include women’s studies, gender studies, research methodology, marginalized communities,
and futurist research within society. She has presented and published more than 50 papers with
publishers such as Cambridge University Press, Elsevier, Springer, CRC Press, and
Inderscience. Additionally, she serves as a reviewer for SSCI- and Scopus-indexed journals and
books. She is a member of the International Sociological Association and a life member of the
Indian Sociological Society and the Indian Association for Women’s Studies (IAWS).

Rupender Singh, PhD, is a Senior Specialist at Nokia Technologies in Espoo, Finland.
Previously, he held various positions as research scientist, consultant, and postdoctoral fellow
at the VTT Technical Research Centre in Finland, Lumenci, and National Sun Yat-sen University,
Taiwan, respectively. He was an Assistant Professor at the World Institute of Technology,
Gurgaon, India, from 2009 to 2013. He has authored two books and published more than 50
papers in journals and conferences. He completed his PhD and MTech from the India Institute
of Technology, Roorkee, India, and Delhi Technological University, Delhi, India, respectively.