Buch, Englisch, 396 Seiten, Format (B × H): 210 mm x 280 mm, Gewicht: 1120 g
Buch, Englisch, 396 Seiten, Format (B × H): 210 mm x 280 mm, Gewicht: 1120 g
ISBN: 978-1-107-66591-0
Verlag: Cambridge University Press
Essential VCE Business Management Units 1 and 2 Third edition provides complete coverage of the current VCE study design, 2010-2014. This new edition offers students fully updated topical case studies and articles that demonstrate how theory works in contemporary business practices. With lots of activities designed to initiate and challenge students and to support different learning styles, this full-colour text will develop the knowledge, skills and confidence needed for VCE success.
Other features include: Student friendly language; Theory made simply through visual representation; Key knowledge and skills table that maps out what students need to know; ICT activities that genuinely enhance student research skills; Comprehensive end of chapter materials including chapter summaries that aid in the regular revision of material.
Autoren/Hrsg.
Weitere Infos & Material
Unit 1 - Small business management introducing business; 1. Business organisations; 2. Small business in Australia; 3. Business Environments small business decision-making planning and evaluation; 4. Major decisions making prior to commencement of small business; 5. Support services available to small business; 6. The importance of business planning; 7. Major planning decisions throughout the life of a small business; 8. Ongoing evaluation of small business day-to-day operations; 9. Introductory accounting for small business; 10. Management of staff in small business; 11. Information and communication technologies in small business; 12. Legal requirements when offering goods and services; Unit 2 - communication and management communication in business; 13. Communication in business; 14. Effectiveness of communication managing the marketing function; 15. Managing the marketing function; 16. Market research; 17. The marketing plan and evaluation of performance; 18. Marketing strategies managing the public relations function; 19. Managing the public relations function; Dictionary; Index.
