Street / Burgess The Construction of Optimal Stated Choice Experiments

Theory and Methods
1. Auflage 2008
ISBN: 978-0-470-14855-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 344 Seiten, E-Book

Reihe: Wiley Series in Probability and Statistics

The most comprehensive and applied discussion of stated choiceexperiment constructions available
The Construction of Optimal Stated Choice Experiments providesan accessible introduction to the construction methods needed tocreate the best possible designs for use in modelingdecision-making. Many aspects of the design of a generic statedchoice experiment are independent of its area of application, anduntil now there has been no single book describing theseconstructions. This book begins with a brief description of thevarious areas where stated choice experiments are applicable,including marketing and health economics, transportation,environmental resource economics, and public welfare analysis. Theauthors focus on recent research results on the construction ofoptimal and near-optimal choice experiments and conclude withguidelines and insight on how to properly implement these results.Features of the book include:
* Construction of generic stated choice experiments for theestimation of main effects only, as well as experiments for theestimation of main effects plus two-factor interactions
* Constructions for choice sets of any size and for attributeswith any number of levels
* A discussion of designs that contain a none option or a commonbase option
* Practical techniques for the implementation of theconstructions
* Class-tested material that presents theoretical discussion ofoptimal design
* Complete and extensive references to the mathematical andstatistical literature for the constructions
* Exercise sets in most chapters, which reinforce theunderstanding of the presented material
The Construction of Optimal Stated Choice Experiments serves asan invaluable reference guide for applied statisticians andpractitioners in the areas of marketing, health economics,transport, and environmental evaluation. It is also ideal as asupplemental text for courses in the design of experiments,decision support systems, and choice models. A companion web siteis available for readers to access web-based software that can beused to implement the constructions described in the book.

Autoren/Hrsg.

Street, Deborah J.

Burgess, Leonie

Inhaltsverzeichnis

List of Tables.
Preface.
1. Typical Stated Choice Experiments.
2. Factorial Designs.
3. The MNL Model and Comparing Designs.
4. Paired Comparison Designs for Binary Attributes.
5. Larger Choice Set Sizes for Binary Attributes.
6. Designs for Asymmetric Attributes.
7. Various Topics.
8. Practical Techniques For Constructing Choice Experiments.
Bibliography.
Index.

Über Autor(innen)

Deborah J. Street, PhD, is Professor of Statistics at theUniversity of Technology, Sydney in Australia. She has over twentyyears of academic experience in the construction of designedexperiments and has published over 100 articles on the subject.
Leonie Burgess, PhD, is Senior Research Fellow in MathematicalSciences at the University of Technology, Sydney in Australia. Herresearch interests include the design and computer-basedconstruction of experiments, and she has published many researchpapers on the design and construction of optimal choiceexperiments.