Modern Corporations and Strategies at Work

1. Auflage 2022
ISBN: 978-981-19-4647-9
Verlag: Springer Nature Singapore

Buch, Englisch, 138 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 395 g

Strategies are integral to growth, expansion and sustainability of modern corporations.  The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations.

The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations.  This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy. This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society.  It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives.  The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.

Zielgruppe

Research

Autoren/Hrsg.

Tabassum, Naznin

Nayak, Bhabani Shankar

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wirtschaftsethik, Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik

Inhaltsverzeichnis

Table of Contents

About the Book. 2

Contributors. 2

Introduction to the volume. 2

Chapter-1. 5

Organisational culture and gender stereotypes in technology industry; a comparative study of the AMD and Nvidia. 5

Introduction. 5

Understandings of organisational culture. 6

Approaches and models to study organisational culture. 7

Exploring organisational culture. 8

Significance of gender-diverse organisational culture. 10

The Cultural Web model 12

Cultural Web model as a tested model 13

Organisational culture in the  AMD.. 14

Organisational culture in the Nvidia. 14

The Cultural Web model and organisational culture in AMD and Nvidia. 16

Analysing the organisational culture in AMD using the Cultural Web model 16

Analysing the organisational culture in Nvidia using the Cultural Web model 21

Comparing the organisational culture in AMD and Nvidia. 27

Conclusion. 28

References. 30

Chapter-2. 47

The internal organisational environment in Amazon. 47

Introduction. 47

Various perspectives on internal environment of organisations. 49

VRIO Model 50

Knowledge-Based View.. 50

The Amazon. 55

Critical Evaluation of Amazon’s Primary Activities. 56

Conclusion. 71

References. 73

Chapter-3. 104

AIDA model and the impact of Tiktok video streaming on online shopping : A case study of TikTok. 104

Introduction. 104

Models of Marketing. 106

The impacts of TikTok on online shopping. 111

Conclusion. 120

Reference. 121

Chapter-4. 132

Marketing practices of the Walt Disney and the Warner Media: A comparative analysis. 132

Introduction. 132

The 7Ps of Marketing. 137

Marketing Practices of the Walt Disney. 139

Marketing Practices of the Warner Media. 143

Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis. 146

Conclusion. 150

References. 151

Chapter-5. 159

The Google Walkout for Real Change and Corporate Social Responsibility. 159

Introduction. 159

Corporate Social Responsibility. 161

Strategic Corporate Social Responsibility. 164

The Google. 168

References. 182

Über Autor(innen)

Prof. Bhabani Shankar Nayak is a political economist and works as Professor of Business Management and Programme Director of Strategic Business and Management at the University for the Creative Arts, UK. His research interests consist of closely interrelated and mutually guiding programmes surrounding political economy of development, religion, business, and capitalism. He is the author of Creative Business Education (2022), Political Economy of Development and Business (2022), Modern Corporations and Strategies at Work (2022), Disenchanted India and Beyond (2020), China: The Bankable State (2021), Hindu Fundamentalism and the Spirit of Global Capitalism in India (2018) and Nationalising Crisis: The Political Economy of Public Policy in India (2007).

Dr Naznin Tabassum is a Senior Lecturer in Strategy and Leadership at the University of Derby. She worked at Coventry University as a Lecturer, Deputy Course Director [BA (hons) Business Management] and Lead Progress Coach. She has also taught at Teesside University, Northumbria University, Bradford College and Leeds Beckett University. Her research is around corporate strategy, organisation behaviour, women in management & leadership, women & corporate governance and feminism