International Perspectives of Marketing Theory

Four-Volume Set Auflage
ISBN: 978-1-4462-7360-9
Verlag: Sage Publications

Buch, Englisch, 1688 Seiten, Format (B × H): 173 mm x 249 mm, Gewicht: 3198 g

Reihe: SAGE Library in Marketing

This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of understanding marketing and consumer practice. This has occurred as a result of some truly exemplary research being conducted outside of marketing's traditional empirical context; the United States. This major work seeks to engage with this rather underexplored dimension of marketing theory, taking in literature which, for example, situates contemporary business marketing practices in a global context by comparing the systems in West Africa, Argentina, and the United States, while other contributions explore Chinese, Russian and West European practices. This comprehensive, global approach to the topic makes for an invaluable resource for scholars in the field worldwide.

Volume One: Performing Marketing

Volume Two: Managing Marketplace Relations

Volume Three: The Boundaries of Marketing and Consumer Practice

Volume Four: Transforming Marketing, Consumer and Society Dynamics

Autoren/Hrsg.

Tadajewski, Mark

Cluley, Robert

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

VOLUME ONE: PERFORMING MARKETING

PART ONE: OVERVIEWS

Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism - Franck Cochoy
Toward a History of Critical Marketing Studies - Mark Tadajewski

PART TWO: PERFOMATIVITY OF MARKETS AND MARKETING
Shaping Exchanges, Performing Markets: The Study of Market-ing Practices - Luis Araujo & Hans Kjellberg
'Theatre of the Proof' - Elena Simakova

Product Launch and Technology Demonstration as Corporate Practices

Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic, Equipped Cognition and the Clustered Consumer - Franck Cochoy
PART THREE: SERVICE DOMINANT LOGIC, CO-CREATION AND MOBILISING CONSUMER PRACTICE
Service-Dominant Logic - Stephen Vargo and Robert Lusch

What It Is, What It Is Not, What It Might Be

Service-Dominant Logic as a Foundation for Building a General Theory - Robert Lusch and Stephen Vargo

Value Co-Creation in Service Logic - Christian Grönroos

How Brand Community Practices Create Value - Hope Jensen Schau, Albert Muniz Jr. and Eric Arnould

Working Consumers - Bernard Cova and Daniele Dalli

The Next Step in Marketing Theory?

Contextualizing and Critiquing the Fantastic Prosumer - Edward Comor

Power, Alienation and Hegemony
PART FOUR: MARKET RESEARCH PRACTICES
Convoking the Consumer in Person - Catherine Grandclément and Gerald Gaglio

The Focus Group Effect

Consumer Segmentation in Practice - Patricia Sunderland and Rita Denny

An Ethnographic Account of Slippage
Ethnographic Stories for Market Learning - Julien Cayla & Eric Arnould
VOLUME TWO: MANAGING MARKETPLACE RELATIONS
PART ONE: RELATIONAL AND CONTEMPORARY MARKETING PRACTICES
Death of a Metaphor - Lisa O'Malley, Maurice Patterson and Helen Kelly-Holmes

Reviewing the 'Marketing as Relationships' Frame
Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing - Edward Kasabov

Towards a New Model of 'Customer Compliance' Service Provision - Edward Kasabov and Alex Warlow

Marketing Identities - Nick Ellis and Sierk Ybema

Shifting Circles of Identification in Inter-Organizational Relationships
PART TWO: CONTEMPORARY BUSINESS MARKETING PRACTICES IN A GLOBAL CONTEXT

Constructing Identities in Indian Networks - Nick Ellis et al

Discourses of Marketing Management in Inter-Organizational Relationships
Business-to-Business Marketing Practices in West Africa, Argentina and the United States - Kofi Dadzie, Wesley Johnston and Jaqueline Pels

Institutions and Business Networks - Hans Jansson, Martin Johanson and Joachim Ramstrom

A Comparative Analysis of the Chinese, Russian and Western European Markets
Building Trust in U.S.-Japanese Business Relationships - Ritu Lohtia, Daniel Bello and Constance Elise Porter

Mediating Role of Cultural Sensitivity
PART THREE: SERVICE PROVISION, EMOTIONAL LABOUR AND MISBEHAVIOUR
Sales Force Trajectories - Amy Hanser

Distinction and Service in Post-Socialist China
The Gendered Rice Bowl - Amy Hanser

The Sexual Politics of Service Work in Urban China
Compassion at the Counter - Stephanie Donohoe and Darach Turley

Service Providers and Bereaved Consumers
Dysfunctional Customer Behavior Severity - Kate Reynolds and Lloyd Harris

An Empirical Examination
Deviant Customer Behaviour - Lloyd Harris and Kate Daunt

A Study of Techniques of Neutralization
Customer Abuse to Service Workers: An Analysis of Social Creation within the Service Economy’ - M. Korczynski and C. Evans
Downloading Deviance: Symbolic Interactionism and Unauthorised File-Sharing - Robert Cluley
VOLUME THREE: THE BOUNDARIES OF MARKETING AND CONSUMER PRACTICE

PART ONE: CONTEXTUAL AND STRUCTURAL TURNS IN UNDERSTANDING PRACTICES
Towards an Epistemology of Consumer Culture Theory - Søren Askegaard and Jeppe Trolle Linnet

Phenomenology and the Context of Context
Intersectionality 101 - A. Gopaldas
Uncertainty and the Problem of Value - Amy Hanser

Consumers, Culture and Inequality in Urban China
Free to Those Who Can Afford It - Noah McClain and Ashley Mears

The Everyday Affordance of Privilege
Frustrated Fatshionistas - Daiane Scaraboto and Eileen Fischer

An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets

An Analysis of Material Consumption Culture in the Muslim World - Aliakbar Jafari and Ahmet Suerdem

The Use of Western Brands in Asserting Chinese National Identity - Lily Dong and Kelly Tian

PART TWO: FURTHER CONTRIBUTIONS TO THE DE-AMERICANIZATION OF MARKETING THEORY, THOUGHT AND PRACTICE
Globalization, Consumer Tensions and the Shaping of Consumer Culture in India - Giana Eckhardt and Humaira Mahi

Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising - Julien Cayla and Mark Elson

Consuming Post-Colonial Shopping Malls - Rohit Varman and Russell Belk

Making Theory and Practice in Subsistence Markets - Benét DeBerry-Spence

An Analytic Auto-Ethnography of MASAZI in Accra, Ghana
Modern Retailers in Transition Economies - Masayoshi Maruyama and Le Viet Trung

The Case of Vietnam
PART THREE: GLOBAL BRANDING, GLOCAL IDENTITIES AND IMAGINED COMMUNITIES
A Cultural Approach to Branding in the Global Marketplace - Julien Cayla and Eric Arnould

The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference - D. Kjeldgaard and S. Askegaard
Underdeveloped Other in Country-of-Origin Theory and Practices - Rohit Varman and Janeen Arnold Costa

VOLUME FOUR: TRANSFORMING MARKETING, CONSUMER AND SOCIETY DYNAMICS

PART ONE: EMBODIMENT
Borderlines - Maurice Patterson and Jonathan Schroeder

Skin, Tattoos and Consumer Culture Theory
Embodied Ethnicity - Delphine Dion, Lionel Sitz and Eric Rémy

The Ethnic Affiliation Grounded in the Body
The Dismal Trade as Culture Industry - George Sanders

Do Not Go Cheaply into That Good Night - Samuel Bonsu and Russell Belk

Death Ritual Consumption in Asante, Ghana
PART TWO: MARKETING, DEMATERIALISATION AND CONSUMER CROWDS
Extended Self in a Digital World - R.W Belk
The Ethical Economy of Customer Coproduction - A. Arvidsson
PART THREE: RETHINKING MARKETING, CONSUMPTION AND SOCIETY: LIGHT AND DARK MARKETING
Dark Marketing: Ghost in the Machine or Skeleton in the Cupboard? - S. Brown, P. McDonagh and C.J. Shultz II

Street-Level Drug Market Activity in Sydney’s Primary Heroin Markets: Organization, Adulteration Practices, Pricing, Marketing and Violence - R. Coomber and L. Maher
Escaping the Gift Economy - J.S. Marcoux
Marketing Means and Ends for a Sustainable Society - Richard Varey

A Welfare Agenda for Transformative Change
Sharing - R. Belk
Enterprise and Inequality - Linda Scott et al
A Study of Avon in South Africa
Shampoo, Saris and SIM Cards - Catherine Dolan, Mary Johnstone-Louis and Linda Scott

Seeking Entrepreneurial Futures at the Bottom of the Pyramid

Über Autor(innen)

Tadajewski, Mark
I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.