AI for Public Relations

A How-To Guide for Implementation and Management
1. Auflage 2026
ISBN: 978-1-3986-2503-7
Verlag: Kogan Page

Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 667 g

Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk.

Edited by two leading experts in the field, this contributed collection addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, AI for Public Relations combines practical and tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption.

Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. AI for Public Relations features real-world examples from organizations such as The BBC, Rolls Royce, The University of Cambridge, The New York Times and the UK Government Communication Service.

Autoren/Hrsg.

Verinder, Ben

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Wissensbasierte Systeme, Expertensysteme

Inhaltsverzeichnis

Chapter - 01: AI In Public Relations - key challenges and opportunities [Ben Verinder and Stephen Waddington]; Chapter - 02: Understanding the AI technology and tools landscape for public relations [Andrew Bruce Smith]; Chapter - 03: The impact of AI on the future of public relations practice [Stephen Waddington]; Chapter - 04: Using AI in content creation [Gay Flashman]; Chapter - 05: Generative engine optimization (GEO): AI visibility, reputation and the machine layer [Stephen Waddington]; Chapter - 06: AI in planning and measurement [Richard Bagnall and Paul Hender]; Chapter - 07: AI and public relations management [Farzana Baduel, Stephen Waddington, Ben Verinder]; Chapter - 08: Building AI-ready teams [Antony Mayfield]; Chapter - 09: AI adoption in an agency environment [Jeff Beringer and Jonny Bentwood]; Chapter - 10: AI adoption within in-house teams [Serena Mitchell]; Chapter - 11: Developing, implementing and measuring your AI policy [Amy Mollett]; Chapter - 12: Managing the technical and operational risks of AI use [Ben Verinder]; Chapter - 13: Managing the behavioural and systemic risks of AI use [Ben Verinder]; Chapter - 14: How to manage AI vendor relationships [Will Julian-Vicary]; Chapter - 15: The contribution of public relations to shaping AI's role [Anne Gregory and Swati Virmani]; Chapter - 16: The future of public relations in the age of AI [Ben Verinder and Stephen Waddington]

Über Autor(innen)

Verinder, Ben
Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency based near Watford, UK. He is a founder member of the CIPR AI in PR panel, the author of the first papers published by the CIPR on AI in PR (on AI and data ethics), and the creator of the world's first AI and Reputation Leadership course. He is also a regular speaker, trainer, and consultant on AI in PR, focusing on helping communication teams integrate AI into their workflows and managing the reputation and relationship impacts of AI adoption across the organisation.

Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency based near Watford, UK. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course.

Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.