AI for Public Relations

A How-To Guide for Implementation and Management
1. Auflage 2026
ISBN: 978-1-3986-2505-1
Verlag: Kogan Page

Buch, Englisch, 280 Seiten, Format (B × H): 156 mm x 234 mm

Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk.

Edited by two leading experts in the field, this contributed collection addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, AI for Public Relations combines practical and tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption.

Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. Featuring real-world examples from companies such as AXA, the BBC, Deutsche Bank and Adecco, this book is the ultimate guide to the future of Public Relations in the age of AI.

Autoren/Hrsg.

Verinder, Ben

Fachgebiete

• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Wissensbasierte Systeme, Expertensysteme
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Section - ONE: Understanding the Landscape Chapter - 01: AI Transformation in Public Relations: Key Challenges and Opportunities Chapter - 02: Understanding the AI Technology and Tools Landscape for Public Relations Chapter - 03: Impact of AI on the Future of Public Relations Section - TWO: Practical Implementation Chapter - 04: Using AI in Content Creation Chapter - 05: AI in Planning and Measurement Chapter - 06: AI for Public Relations Management Section - THREE: Organizational Adoption Chapter - 07: Building AI-Ready Teams Chapter - 08: AI Adoption in an Agency Environment Chapter - 09: AI Adoption Within In-House Teams Section - FOUR: Governance and Risk Issues Chapter - 10: Developing, Implementing and Measuring your AI Policy Chapter - 11: How to Manage and Mitigate the Risks of AI to Relationships and Reputation Chapter - 12: How to Manage AI Vendor Relationships Section - FIVE: Future Directions Chapter - 13: The Contribution of Public Relations to Shaping AI's Role Chapter - 14: Approaches to Future Adoption

Über Autor(innen)

Verinder, Ben
Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency based near Watford, UK. He is a founder member of the CIPR AI in PR panel, the author of the first papers published by the CIPR on AI in PR (on AI and data ethics), and the creator of the world's first AI and Reputation Leadership course. He is also a regular speaker, trainer, and consultant on AI in PR, focusing on helping communication teams integrate AI into their workflows and managing the reputation and relationship impacts of AI adoption across the organisation.

Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency based near Watford, UK. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course.

Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.