Buch, Englisch, 739 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 1226 g
Buch, Englisch, 739 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 1226 g
ISBN: 978-0-12-740852-1
Verlag: Academic Press Inc
Managerial economics is the application of economic theory and quantitative methods (mathematics and statistics) to the managerial decision-making process. This book will appeal to students with limited prior training in economics and quantitative methods. It assumes that students will have had mathematics training at least through pre-calculus and that they have had a course in elementary statistics. It also expects students to have had an undergraduate course in intermediate microeconomics.
The book includes these - An Online Instructor's Manual
- An Online Study Guide
- A problem-solving approach to the study of managerial economics that combines the features of a standard managerial economics textbook with those of a separate study guide.
- A method for helping business students develop the analytical skills necessary for success in the study of managerial economics, finance, and management.
- A more extensive review of mathematical techniques than most comparable textbooks.
- A separate chapter on game theory, including:
- Noncooperative, simultaneous-move, one- shot games
- Cooperative, simultaneous-move, infinitely- repeated games (including collusions, cheating rules, and determinants of collusive agreements)
- Cooperative, simultaneous-move, finitely- repeated games
- Focal-point equilibria
- Multistage games
- Bargaining with and without symmetric and asymmetric impatience
- A chapter on the time value of money and capital budgeting
- The accentuation of risk, uncertainty, and the economics of information throughout
Book Hooks:
- Practice oriented, avoiding complex theoretical explanations with cumbersome notation
- Problems are included in each section and are made integral to learning and understanding subjects
- Math review uses economic relationships instead of general notation
- Excellent balance among motivation, theory, and examples
- Clear exposition
Key Emphasizes utility and applicability, not innovation
Chapters conclude with:
- chapter review
- key terms and concepts
- chapter questions
- chapter exercises
- selected readings
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
- Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
- Wirtschaftswissenschaften Betriebswirtschaft Management
- Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Mikroökonomie
Weitere Infos & Material
Introduction. Introduction to Mathematical Economics. The Essentials of Demand and Supply. Additional Topics in Demand Theory. Production. Cost. Profit and Revenue Maximization. Market Structure: Perfect Competition and Monopoly. Market Structure: Monopolistic Competition. Market Structure: Duopoly and Oligopoly. Pricing Practices. Capital Budgeting. Introduction to Game Theory. Risk and Uncertainty. Market Failure and Government Intervention.