Buch, Englisch, 280 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 427 g
Buch, Englisch, 280 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 427 g
ISBN: 978-0-7506-5249-0
Verlag: Routledge
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.Using industry based case studies and examples 'Understanding the Hospitality Consumer':* Introduces and explores the role of consumer behaviour theory in the context of hospitality management* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumerThe book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Zielgruppe
Second and final year undergraduate and postgraduate students on hospitality management courses. Practising managers in middle management positions within SMEs and major branded businesses.
Autoren/Hrsg.
Fachgebiete
- Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Ökotrophologie (Ernährungs- und Haushaltswissenschaften)
- Technische Wissenschaften Sonstige Technologien | Angewandte Technik Sonstige Technologien
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
Introduction; Consumers and services; Individual processes; Social processes; Cultural influences; Consumer decision models; The end of the marketing concept; Postmodern consumers; Marketing meaning and signification; Researching contemporary consumers; Hospitality implications of the revolution in consumption.
