Strategy: Analysis and Practice

2. Auflage 2010
ISBN: 978-0-07-712691-9
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 820 Seiten, Format (B × H): 195 mm x 265 mm, Gewicht: 1369 g

The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules. The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making. The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.

Autoren/Hrsg.

Wilson, David

McGee, John

Thomas, Howard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

1- Introduction to Strategy2- Systems Model and Strategy MapPart 1- Strategic Analysis3- The Microeconomics of Strategy4- The Macroeconomics of Strategy5- Competitive Strategy: The Analysis of Strategic Position6- Competitive Strategy: The Analysis of Strategic Capability7- The Competitive Environment8- Corporate Strategy: Adding Value in Multi-Business Firms9- Global Strategies and International AdvantagePart 2- Strategic Implementation10- Organisational Models and Approaches to Strategy11- Risk, Uncertainty and Strategy12- Strategic Decision Making: Process Analysis13- Strategic Decision Making: Managing Strategic Change14- Strategy as Knowledge: Innovation and LearningPart 3- Strategic Performance15- Strategy and Corporate Governance16- Analyzing and Measuring Strategic PerformanceLong Case Section

Über Autor(innen)

Wilson, David
David Wilson is Professor of Strategy and head of the Strategy Group at Warwick Business School. He is currently Chair of the scholarly association European Group for Organisation Studies. He is also a Fellow of the British Academy of Management. His research focuses on strategic decision making, risk, uncertainty, implementation and performance. His background is in Organisation Theory.