Buch, Englisch, 850 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 2060 g
Buch, Englisch, 850 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 2060 g
Reihe: Critical Evaluations in Business and Management
ISBN: 978-0-415-32557-8
Verlag: Routledge
The visionary theories of H. Igor Ansoff (1918–2002) on strategic business management have inspired worldwide acclaim. Called ‘the father of strategic management’ by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community.
With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff’s contributions. It is an invaluable research resource for both student and scholar.
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Weitere Infos & Material
Volume I Part 1: Ansoff: The Man Part 2: Strategic Management Volume II Part 3: Strategy Reflecting the Organization Part 4: Strategy and Information Part 5: Case Studies Part 6: Strategic Thinking: The Past Part 7: Strategic Management: The Future Considered