Customer Relationships

Sales 12.9
1. Auflage 2003
ISBN: 978-1-84112-452-0
Verlag: Wiley

Buch, Englisch, 120 Seiten, Format (B × H): 127 mm x 178 mm, Gewicht: 121 g

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Autoren/Hrsg.

Cartwright, Roger

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations

Inhaltsverzeichnis

Introduction to ExpressExec.

Introduction to Customer Relationships.

What is Meant by Customer Relationships?

The Evolution of Customer Relationships.

Global Implications for Customer Relationships.

Customer Relations: The State of the Art.

Customer Relations Success Stories.

Customer Relationships Key Concepts and Thinkers.

Resources on Customer Relationships.

Ten Steps to Effective Customer Relations.

Frequently Asked Questions.

Index.

Über Autor(innen)

ROGER CARTWRIGHT is a consultant and author specializing in organizational behavior, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India