Doing Business in China

3rd Auflage
ISBN: 978-0-415-43632-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 304 Seiten, Format (B × H): 141 mm x 216 mm, Gewicht: 438 g

This book is a general introduction to managing business enterprises in China, aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China.

Autoren/Hrsg.

Xi, Chao

Ambler, Tim

Witzel, Morgen

Zou, Deqiang

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel

Inhaltsverzeichnis

Introduction 1. The Road to Cathay 2. Through a Glass Darkly: China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Government 5. Business and the Law: Ethical Interlude 6. Creating Harmony: Alternative Venture Formats in PRC 7. The Marketing Mix 8. The Marketing Process 9. Rightness and Correct Form: The Yi and Li of Relationships in China 10. Doing Business with the Sojurners: the Overseas Chinese Communities 11. China and the World 12. Western and Chinese Commercial Thinking

Über Autor(innen)

Tim Ambler is Senior Fellow at the London Business School.

Morgen Witzel is Honourary Senior Fellow at the School of Business and Economics, University of Exeter, and editor-in chief of Corporate Finance Review.

Chao Xi is Assistant Professor at the Faculty of Law, the Chinese University of Hong Kong.