Yeung / Xin / Pfoertsch The Globalization of Chinese Companies

Strategies for Conquering International Markets
Erscheinungsjahr 2011
ISBN: 978-0-470-82881-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 216 Seiten, E-Book

China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace
The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents.
Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization.
* A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy
* Ideal for investors and executives of western companies
* Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review
For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.

Autoren/Hrsg.

Yeung, Arthur

Xin, Katherine

Pfoertsch, Waldemar

Liu, Shengjun

Inhaltsverzeichnis

Acknowledgments.
Preface.
Chapter 1: Reaching Out.
Chapter 2: Realities and Aspirations.
Chapter 3: The Strategic Choices: Think Before YouJump.
Chapter 4: All Roads Lead to Rome: Paths toGlobalization.
Chapter 5: People First: Building Global Competence.
Chapter 6: Unity in Diversity: Shaping a GlobalMindset.
Chapter 7: Providing the Right Support: StructuringGlobal Governance.
Chapter 8: China-rooted Global Outreach.
Appendix 1: China National Aviation: A ComprehensiveStrategy.
Appendix 2: CIMC Realizes Globalization with a NationalCompetitive Edge.
Appendix 3: The Utilization of Overseas Resources byCIMC.
Appendix 4: ZPMC's Global Strategy.
Appendix 5: China Mobile: Using Global Capital Resourcesto Build Value.
Appendix 6: Forming Strategic Alliances the GalanzWay.
Appendix 7: Trend Micro's Hybrid Team.
Appendix 8: Talent Development in the Lenovo Group.
Appendix 9: Chinese Global Fortune Companies 2008/09.
Appendix 10: Self-assessment.
Appendix 11: Action Plan.
Bibliography.
Index.

Über Autor(innen)

Arthur Yeung is Phillips Chair Professor of HRM at CEIBS andex-CHO of Acer Group, specializing in organizational capability andglobalization of Chinese firms. Author of several award-winningarticles and nine books, Dr. Yeung was featured as an"Executive Development Guru" by Business Horizon. Hesits on editorial boards of five international academic journalsand serves as independent board member for five corporations andone non-profit organization.
Katherine Xin is Professor of Management at CEIBS and theeditor-in-chief of Harvard Business Review (China). For the lasttwo decades, Dr. Xin worked and lived in the US, Europe and Asiaconducting research, teaching and consulting for multinationalcompanies and global Chinese enterprises. She has publishedextensively and was previously on the faculties of IMD inSwitzerland, the University of Southern California, and the HongKong University of Science and Technology. Her current research andconsulting focus is on leadership, performance management andtalent strategy.
Dr. Waldemar A. Pfoertsch is Research Fellow at CEIBSShanghai, China, and Professor for international Business at thePforzheim University, Germany. He was Associate Professor ofMarketing at CEIBS from 2007 to 2010. Dr. Pfoertsch is the authorof various books and numerous articles. The most current books areIngredient Branding: Making the Invisible Visible, andB2B Brand Management, which he co-authored with PhilipKotler. He has also published textbooks about Business-to-Businessmarketing, social marketing, internet and internationalizationstrategies.
Dr. Shengjun Liu id Deputy Director of CEIBS Case Centerand CEIBS Lujiazui International Finance Research Center. His booksinclude China CEO: A Case Guide to Business Leaders in China,Flowers and Thorns: Globalization of Chinese Companies; Power ofManagement: Institutional Solutions to China'sEconomic Challenges, etc. Dr. Liu is also a columnist for manyChinese leading media.